MKR AIR
An aviation venture
The aviation venture in the portfolio, from the period when the mobility line reached from the road into the air.
The venture was built not on scheduled flying but on private charter arranged around the guest's own plans. The passenger decided where and when to fly.
The holding's definition gathered the job into a single sentence: to see the passenger as a guest rather than a customer. What was promised was not speed but time regained — departure set to the passenger's own calendar.
The item sat under the same legal entity as the vehicle and marine hire business; road, sea and air were conceived as three legs of one line. Of that trio, the road line and a single boat remain today. The aviation leg no longer operates.
The Finer Details
This brand is no longer part of the holding. The page remains as portfolio history.
